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Dimensional Mail Gives a Lift to Direct Mail Response Rates


By Allegra - Harrisburg

Dimensional Mail Gives a Lift to Direct Mail Response Rates

Bigfoot. The Loch Ness Monster. Advertising clutter. Which one of these doesn’t belong? It’s no urban legend that we are bombarded with advertising and marketing messages across a growing range of channels, causing any one of us to shut down and tune out. Cutting through the clutter remains one of the primary obstacles for marketers…


2017 Marketing Trends Worth a Second Look


By Allegra - Harrisburg

2017 Marketing Trends Worth a Second Look

A new year gives you the opportunity to assess and refine your marketing strategies and budgets so that you can continue to do more of what’s working . . . and change what’s not. As always, allocating dollars to test promising marketing trends should also be in the mix. Top marketing experts are sharing their…


4 Ways to Create a Memorable Brand Experience


By Allegra - Harrisburg

4 Ways to Create a Memorable Brand Experience

Not all businesses have the innate ability to attract endless streams of customers based on the concept alone. For most business-to-business organizations, creating a memorable brand experience is a fairly foolproof way to attract and maintain a customer base. The key to a great brand experience? Personal connection. For a brand to rise to the…


5 Offers That Generate Leads


By Allegra - Harrisburg

5 Offers That Generate Leads

In most business-to-business situations, an information-based offer about how to do your job better, how to solve a business problem or how to save time and money is the offer that will drive the best results for direct marketers, according to acquisition and retention expert Ruth P. Stevens. “The most attractive information is very specific,…


A Practical Approach Video Marketing


By Allegra - Harrisburg

A Practical Approach Video Marketing

Although a lot of tactics marketers rely on, including video marketing, are thought to only increase brand awareness, you can use video assets throughout the sales funnel to drive mid-level organizational goals, like lead generation and sales enablement. Focus on a lot of meaty content for the phase when leads are looking to learn about…