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Harrisburg, PA 17112

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Nonprofit Marketing Strategy: Manpower Over Money


By Allegra - Harrisburg

Nonprofit Marketing Strategy: Manpower Over Money

While many charitable organizations are in search of donors, others are seeking something that’s often more difficult to get than financial assistance... and that’s someone's time. Here are five ways you can find more volunteers by bolstering your online presence: Your website is where current and prospective donors and volunteers go to research your organization,…


Online Print Ordering Cuts Waste, Ensures Consistent Marketing


By Allegra - Harrisburg

Online Print Ordering Cuts Waste, Ensures Consistent Marketing

Sometimes called online print ordering, e-procurement or W2P, many small and mid-sized businesses (SMBs) are calling web-to-print a smarter way to go. In today’s business environment, changes occur at rapid pace that, at times, can make bulk printing inefficient. In a Chief Marketing Officer Council study, 78% of marketers reported having a closet or warehouse…


Faithful to Your Brand? A Brand Identity Audit Will Tell


By Allegra - Harrisburg

Faithful to Your Brand? A Brand Identity Audit Will Tell

Some businesses and organizations open their doors with little more than a logo and basic brand identity materials like business cards, letterhead and few forms. Others make their mark in the marketplace with a well-defined set of brand identity guidelines for application across all of their marketing communications. Some quickly discover it’s not long before…


Shop Early for Year-end Logoed Gifts


By Allegra - Harrisburg

Shop Early for Year-end Logoed Gifts

About six in 10 companies say they plan to share their holiday cheer this year with a wide range of logoed gifts, says the Advertising Specialty Institute (ASI). Looking for ways to acknowledge leading customers and promising prospects? Consider things that can be easily shared. A little can go a long way! According to the…


Mobile-friendly Website is a Marketer’s Must-have


By Allegra - Harrisburg

Mobile-friendly Website is a Marketer’s Must-have

If you haven’t yet optimized your website for smartphone users, you risk losing customers. Potentially a lot of them. Why? Google reports that Web searches performed on mobile devices are now more common than those conducted on tablets and desktop computers. To satisfy these on-the-go shoppers, you’ll need to meet their need for speed. Research…