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Harrisburg, PA 17112

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Faithful to Your Brand? A Brand Identity Audit Will Tell


By Allegra - Harrisburg

Faithful to Your Brand? A Brand Identity Audit Will Tell

Some businesses and organizations open their doors with little more than a logo and basic brand identity materials like business cards, letterhead and few forms. Others make their mark in the marketplace with a well-defined set of brand identity guidelines for application across all of their marketing communications. Some quickly discover it’s not long before…


Shop Early for Year-end Logoed Gifts


By Allegra - Harrisburg

Shop Early for Year-end Logoed Gifts

About six in 10 companies say they plan to share their holiday cheer this year with a wide range of logoed gifts, says the Advertising Specialty Institute (ASI). Looking for ways to acknowledge leading customers and promising prospects? Consider things that can be easily shared. A little can go a long way! According to the…


Mobile-friendly Website is a Marketer’s Must-have


By Allegra - Harrisburg

Mobile-friendly Website is a Marketer’s Must-have

If you haven’t yet optimized your website for smartphone users, you risk losing customers. Potentially a lot of them. Why? Google reports that Web searches performed on mobile devices are now more common than those conducted on tablets and desktop computers. To satisfy these on-the-go shoppers, you’ll need to meet their need for speed. Research…


What a Pleasant Surprise! A Hand-written Note in Print


By Allegra - Harrisburg

What a Pleasant Surprise! A Hand-written Note in Print

How to use print communications to cultivate customer relationships When you have a need for communications speed, nothing tops a digital message. Yet, we all know what an email inbox can look like at the end of the day. And how attractive the delete key can be when we have to prioritize what gets our…


Direct Marketing Offers That Stand the Test of Time


By Allegra - Harrisburg

Direct Marketing Offers That Stand the Test of Time

Open now for 25% savings! Receive our free guide! Respond today for a no-cost demonstration! The importance of the offer you present on your postcard or mailing envelope can’t be overstated. Among direct marketing pros, it’s generally accepted that it will account for fully 30% of your campaign’s success – second only to the list…