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Harrisburg, PA 17112

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6 Ways to Use High-Impact Printing to Stand Out


By Allegra - Harrisburg

The tactile nature of print media is one of the most important ways that it stands out from digital. In fact, the Content Marketing Institute says that audiences are more engaged than ever with print marketing, with an influx of brands using direct mail and print marketing to cut through the digital clutter. One of…


7 Ways to Get the Most Out of Your Store Signage


By Allegra - Harrisburg

7 Ways to Get the Most Out of Your Store Signage

Signage can be responsible for half of your customers, says the International Sign Association. Signs can attract new customers, brand your business and drive impulse sales. Here are seven ways to make the most out of your signage while saving time and preserving your budget: Look at what you’ve got with fresh eyes. It’s only…


Using Direct Mail? Here are the Best Spots to Place Your Offer


By Allegra - Harrisburg

Using Direct Mail? Here are the Best Spots to Place Your Offer

Most of us carry mini computers in our pockets, and the move to digital has consumed every industry. But don’t be fooled into thinking that print has lost value. A Content Marketing Institute study says that audiences are more engaged than ever before with marketing messages, thanks to an integrated approach to information dissemination that…


The Key to Successful Web Marketing: Take it One Step at a Time


By Allegra - Harrisburg

The Key to Successful Web Marketing: Take it One Step at a Time

The importance businesses place on web marketing is growing daily; according to marketing giant Hubspot, 61 percent of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. With complicated, multi-pronged initiatives across your website, local listings and social media, it’s easy for busy small business owners looking to…


The Importance of Competitive Differentiation in Small Business Marketing


By Allegra - Harrisburg

The Importance of Competitive Differentiation in Small Business Marketing

In a recent blog post recapping Allegra’s “Find Your X Factor,” a hard-hitting webinar showcasing strategic ways for small business owners to distinguish their companies to drive leads and loyalty, I shared six tactics to break through the noise with an effective cross-channel marketing strategy. Kate Dunn, the award-winning, cross-channel marketing influencer and Director of…