We do not collect any personally identifiable information (“Personal Information”) from individuals unless specifically provided by the individual. For example, you may voluntarily provide us with Personal Information when you purchase products or services on the Site, provide feedback on our products or services, request any offer or coupon made available on the Site, send questions, solicitations, inquires, critiques or comments to us, apply for a job online, or register for specific online programs, surveys, auctions or other transactions or activities. You are not required to provide Personal Information to access the Site.
Personal Information might include: (a) contact information (e.g., name, address, phone number, date of birth and email address); (b) credit card information (e.g. credit card number); (c) information regarding certain of your preferences related to us or the Site; and/or (d) information regarding how you became aware of the Site. Personal information also includes information about an individual’s activities, such as information about his or her activity within the Site, and demographic information, gender, geographic area, and preferences, when any of this information is linked to personal information that identifies that individual.
We may also collect and store statistics and other non-personal information about the online activities of our visitors on an aggregate basis (“Non-Personal Information”). Non-Personal Information is information that we collect about a group or category of products, services, or users that is not personally identifiable or from which individual identities are removed. It includes non-personal information such as IP Address, browser type, system type, page hits, number of visits, web pages viewed and the length of visits to the Site. We do not tie Non-Personal Information to your Personal Information.
For reasons such as improving your experience at our Site or personalizing our Site to you (for example, providing better product recommendations or special offers that we think will interest you), we may supplement the information that you provide with information from third parties.
Do Not Track
We do not track users across the web and therefore do not respond to web browser “do not track” signals.
We do not authorize third parties to collect Personal Information from visitors of the Site for third party use without the visitor’s consent.
Using Your Information
The Personal Information that you provide will be available to us and Allegra, and our and their agents, representatives and affiliates (collectively, the “Receiving Parties”), as well as our and Allegra’s trusted third-party service providers and contractors (collectively, “Third-Party Providers”). By submitting Personal Information, you grant to the Receiving Parties and the Third-Party Providers a license to use such Personal Information for the purposes described in this section. Personal Information shall be used for the purposes indicated at the time you voluntarily provide such Personal Information. In addition, the Receiving Parties and Third-Party Providers may also use your Personal Information, alone or in combination with the information submitted by other users, to improve the Site’s navigation or infrastructure, in internal marketing analyses or reviews, and for other administrative purposes. Additionally, unless you notify us to the contrary, any Receiving Party may use your Personal Information in the future to provide you with information on products, services, special offers and/or deals. If you do not wish to receive these types of communications or allow a Receiving Party to use your Personal Information in such a manner, please contact us in the manner identified in the “Opt-Out” section below. Notwithstanding the foregoing, if you are located in Canada, no Receiving Party will use your Personal Information to send you information on products, services, special offers and/or deals unless you request to receive such information.
We also might use Non-Personal Information to improve your experience on the Site and to enhance the Site. By using the Site, you grant the Receiving Parties and any Third Party Provider a perpetual, irrevocable, worldwide, royalty-free, sublicensable (through multiple tiers) license to use, reproduce, cache, store, modify, publicly perform, publicly display, distribute and transmit such Non-Personal Information for any purpose, and waive any moral rights and publicity rights in such Non-Personal Information.
Controlling or Changing Your Information
We take every reasonable precaution to protect your Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. When our registration/order form asks you for Personal Information, that information may be encrypted and is protected with industry-standard encryption software – SSL. If we do so, we will notify you at that time if such encryption is available. Please note, however, that no data security measures can be guaranteed to be completely effective and we cannot guaranty the safety or security of your information. You understand that your use of the Site and submission of information to us is at your own risk.
Limits on Our Abilities